Kudos, Khloe, for a job well done. Easily the best side boob shot we’ve seen all year. Khloe and husband Lamar Odum officially launched their new fragrance, Unbreakable, last night in L.A. No, we don’t know why you’d want to smell like Khloe and Lamar – but they’re Kardashian’s, they’ve gotta shill! And most importantly, they’ve gotta shill wearing low-cut clothing. So while we’d like to cut them down for their ridiculous chemical-smelling concoction, Unbreakable led to this epic side boob. So we’re keeping out mouths shut.

Kim, Kourtney, and the rest of the Kardashian krew were of course there as well, but Kim was (comparatively) the least exciting of the bunch. Side boob trumps everything but a nip slip. Kim might want to keep that in mind for her next appearance, lest her little sister show her up again.