Jennifer Aniston Changes the Name of Her New Perfume at the Very Last Minute

Jennifer Aniston seems to be suffering from branding confusing. Though she’d been promoting her new perfume Lolavie for several weeks, at the very last minute she changed the name to Jennifer Aniston. And we mean the very last minute – Jen was referring to her new scent as Lolavie on Monday night.

Interestingly, Aniston seemed to explain why she didn’t name the perfume after herself like so many celebs do. In April she told Women’s Wear Daily “It wasn’t just about showing up for a shoot and putting my name on the bottle,” and made it sound like she wanted the perfume to be more original than all the eponymous celeb scents. Apparently that wasn’t the case though. According to the fragrance blog The Scented Salamander, the thought might have been that the name was too hard to pronounce and/or may have led confusion in terms of the branding.

Either way INF Daily’s photographers were at the promotional signing in London today – and the bottle had no name on it at all.